Market 4 Law
Market4Law was founded in 2017 by the executives of Necessary Marketing. After working with attorney clients and seeing the impact of Artificial Intelligence in marketing, the executives at Necessary moved to build a company that focused strictly on marketing for attorneys using this powerful technology.
Necessary Marketing was founded in 2002 as a traditional ad agency building media campaigns with TV, Radio, Billboards and Print. In 2007, the company began building digital elements into campaigns that integrated with traditional media and evolved into lead generation, websites, search and social marketing. The evolution continues today with Artificial Intelligence and Machine Learning. These rising technologies have advanced lead generation to the point that we know when consumers in any given community are actively searching for legal services and we can market to them on any platform.